AI a-roll and b-roll
AI VideoBuilt entirely from AI B-roll. Stills generated in GPT Image and Nano Banana, then animated with Kling 3.0 / Seedance and Google Omni. Delivered a 3.1x ROAS at just $15 CPM.
Hey Guys, I'm available for Q1 projects
Creative that converts, not just looks good.
I'm Rikesh — a performance creative producing UGC, AI Videos, Native ads, Video scripts and Static ads for DTC Brands and scaling past seven figures.
NURAESSENCE ✦MASTARA ✦WORKWEAR ✦MILK ✦NURAESSENCE ✦MASTARA ✦WORKWEAR ✦MILK ✦
Ad spend managed
$1.4M+
in profitable ad spend generated for brands across DTC, SaaS and consumer apps in the last 18 months.
5.0 average rating
Founders on the record.
“Our ads looked good but weren't converting. Rikesh rebuilt everything around hook, story, offer — within a month our CTR jumped and cost per acquisition dropped. If your supplement ads aren't working, he's who you call.”
Jordan Maddox
Founder, Vitalroot
“Nobody watched past ten seconds of our demo videos. Rikesh restructured the opening and pacing, and we started seeing more qualified signups from the same traffic. He gets the product, not just the edit.”
Sarah Kessler
Head of Growth, Flowbase
“Our product shots were pretty but flat — no story, no scroll-stopping hook. Rikesh brought in UGC-style creative that actually felt real, and our click-through rate jumped fast. He knows what makes people stop scrolling.”
Emily Chen
Marketing Lead, Lumina Skin
My portfolio
Videos I'm proud of.
A running gallery of work I've shipped — each with a note on the brief, the approach, and what it did.
AI podcast avatar
AI VideoA fully AI-generated podcast spot. Character stills produced in Nano Banana 2 and brought to life with HeyGen Avatar IV for lip-sync and delivery.
Client shorts
Video AdA personal favourite. Shot under my creative direction and one of the biggest revenue drivers we shipped for the client this cycle.
AI UGC
UGCAn AI-generated UGC-style ad — synthetic creator, real-feeling delivery. Built to test how far AI UGC can carry a hook in-feed.
✦ Selected work
Recent ad campaigns.
UGC 01
UGCUGC 02
UGCVideo ad
Video AdsVideo ad
Video AdsVideo ad
Video AdsAi Podcast
AI VideoAI Talking Head video
AI VideoClient supplied footages
B-rollB-roll
B-rollBy the numbers
Results, not reels.
220+
Ads shipped
$11M
Conversion value
4.2x
Average ROAS
20+
Brands partnered
Case studies
Deeper reads on what shipped and why it worked.
Nutraessence Supplements
5 weeksChallenge
Cold-audience CAC had crept to $58 — well above the $35 target — after the account had leaned on the same three creative angles for four straight months.
What I did
Rebuilt the hook library from the ground up: six new angles pulled directly from real customer language, cut into 18 UGC variants, plus one VSL built specifically for retargeting.
Result
CAC dropped to $29 within 5 weeks. Blended ROAS moved from 1.6x to 3.1x.
Lumière Skin Tools
7 weeksChallenge
Launching a new at-home skincare device into a category full of skepticism — no existing proof, no reviews, and a fully cold Meta audience.
What I did
Directed a hero demo film plus 14 short-form cutdowns built around a single mechanism-led hook, layered with a native review-style format for top-of-funnel placements.
Result
1.4M impressions in the first two weeks. Sold through the entire initial production run in 18 days.
Northbeam
6 weeksChallenge
Paid demo signups were converting at 0.9%. The existing creative leaned entirely on a feature list, with no framing around the actual problem it solved.
What I did
Scripted and produced a founder-style VSL reframing the product around one specific painful workflow, plus 8 native ad variants tuned separately for cold Meta and LinkedIn traffic.
Result
Demo signup rate climbed to 2.4%. Cost per qualified demo dropped 52%.
Marlow & Co.
4 weeksChallenge
A seasonal accessories brand hit a wall right after their best month on record — ROAS sliding from 2.8x to 1.4x as the same two ad creatives fatigued out.
What I did
Built a fresh hook-first creative batch — 10 variants across 3 angles — and rewrote the funnel scripts around a tighter 3-part close to cut hesitation at checkout.
Result
ROAS recovered to 3.3x within the first two weeks of the new batch going live. CAC dropped 37%.
How I work
A tight loop: concept, ship, read, iterate.
01
Discovery
We map the offer, audience and current creative gaps in a 45-min call.
02
Concept
I ship a creative doc: angles, hooks, formats, references, timelines.
03
Production
Cast, shoot, edit — UGC in days, hero films in weeks.
04
Iterate
We read ad data weekly and cut new variants off what's working.
Vlogs & essays
Notes from RIKESH.
Short essays and vlogs on creative strategy, the craft of writing ads, and running a one-person creative studio.
